Ocado Discount Codes: What to Grab Before Your First Shop
A working Ocado discount code for new customers typically takes a set amount off your first shop once you hit a minimum spend, often bundled with a free trial of Smart Pass membership. The current verified codes are listed above, and this first-shop offer is usually the single best deal you'll see on Ocado, so it's worth using properly rather than saving for later.
Smart Pass Is Where the Ongoing Saving Sits
Smart Pass is Ocado's paid membership, priced from £4.99 a month for weekday delivery up to £9.99 a month for delivery any day. Members get free delivery on every order, which alone can save regular shoppers up to £157 a year, plus priority access to busy delivery slots like Christmas and access to Smart Pass Rewards, a rotating set of exclusive offers from partner brands covering days out, magazines and memberships. If you shop with Ocado weekly, the membership fee is usually recovered many times over just from the delivery charges you'd otherwise be paying.
The Automated Warehouse Model Behind the Scenes
Unlike a supermarket that delivers from a local store, Ocado's orders come from automated fulfilment centres where robots pick and pack a typical order in minutes. That's part of why substitutions and availability tend to feel more consistent here than with store-pick delivery from some competitors, since the warehouse is built around delivery rather than juggling in-store shoppers at the same time.
A few things worth knowing before you order:
- Use your first-shop discount properly, it usually requires a minimum spend and excludes certain categories like alcohol and baby formula, so check the terms before assuming everything qualifies.
- Weigh up Midweek versus Anytime Smart Pass based on your actual delivery habits, the cheaper Midweek option only covers Tuesday to Thursday slots.
- Check Smart Pass Rewards regularly, the featured partner offers rotate, so what's available changes even if you don't change your grocery habits.
Is Ocado Worth Ordering From?
For a full weekly shop delivered reliably, particularly if you're ordering often enough to make Smart Pass worth it, Ocado holds up well against competing online supermarkets. Use the first-shop discount properly, then decide on Smart Pass based on how often you're actually ordering.
Check VoucherMe for a verified Ocado voucher code before you check out.
Frequently Asked Questions
What is the minimum spend for Ocado's first shop discount? Ocado's new customer offers typically require a minimum spend, often £60, before the discount applies, and usually exclude categories like alcohol, tobacco and baby formula. Check the specific terms on the current offer.
Is Ocado Smart Pass worth it for occasional shoppers? It depends how often you order. Smart Pass pays for itself mainly through saved delivery charges, so it makes more sense for weekly or near-weekly shoppers than for occasional orders.
What's the difference between Midweek Pass and Anytime Pass? Midweek Pass, the cheaper option, only covers delivery slots Tuesday to Thursday. Anytime Pass costs more but covers delivery any day of the week.
Can I get a free trial of Ocado Smart Pass? Ocado periodically offers a free trial period of Smart Pass bundled with a new customer discount on your first shop, so check current offers before paying for membership upfront.